Web Design Process – Straight Forward Approach

Designing a website for your client can be a very lengthy process. You can end up making a series of revisions or producing multiple web design concepts to match up to the vision of your client. In the absence of a well defined design process, by the time your client approves your web design, you might already be over the budget for your design project.

While it is not possible to completely avoid any revisions in the design, it is certainly possible to minimize the iterations. Below are some tips for getting the design done right the first time and reduce the number of revisions, thus making your web design project a profitable venture for you and a great experience for your client:

1. Define the building blocks for your web design by breaking it down to the smallest possible units. As a designer your web design skills will come in really handy while creating these building blocks.
2. Show the variations of the various building blocks to your client and gather information about the style of those blocks preferred by the client.
3. Always start with a wireframe of the web design and make sure that you share the wireframe with the client to set the expectations right at the beginning of the design phase.
4. It is always a good idea to maintain a document with the creative notes throughout the design process with explanations about the reasons for doing things in a certain way. Be sure to write your notes with users’ perspective and explain them in clear terms so you can avoid getting into discussions where personal preferences of the client takes precedence during the approval process.
5. Make it a rule to show the finished web design to your client in your presence and talk about the various elements of your design explaining why you did what you did. Explaining your design from users’ perspective is the best way to avoid getting personal opinion from the client and build more value for your work.
6. Leave the creative notes with the client for them to refer to it while subsequent internal reviews with their team.

We have worked with the challenges of web design for several years and it has taken us a long time to refine the process to a level where we  can call it smooth, exciting and highly productive. As we continue to refine it further we have definitely achieved a much higher client satisfaction rate in the recent years and our web designs have produced remarkable results in terms of usability and interactivity.

Our unique concept of the Wheel of Creativity is recommended to all the web designers looking to create a balanced and effective web site for their clients.