Signup . Engage . Convert
The sales funnel for your tech startup is divided into three sections. Each of these sections comprise of a set of steps that must be executed successfully to ensure success.
What it means
Whether you have an app or a website, you need to identify who the users are.
This is accomplished in one of the few standard ways. Your app could identify the device automatically or your users could identify themselves using a signup form.
The user identification often needs to be validated to ensure clean and usable user data. This is just like building a list of leads or prospects for your business.
How it’s done
This step is accomplished by combining two marketing strategies:
- Drive traffic to your app or your website using various paid and organic digital channels such as online ads, search engine traffic, social media etc.
- Compelling and powerful marketing content that clearly demonstrates the value of your app or your website. Add credibility to your message